{"id":23628,"date":"2024-09-18T09:00:31","date_gmt":"2024-09-18T07:00:31","guid":{"rendered":"https:\/\/kingsberry.be\/geen-onderdeel-van-een-categorie\/2024\/waarom-retentiemarketing-belangrijker-is-dan-acquisitie\/"},"modified":"2024-11-06T10:29:31","modified_gmt":"2024-11-06T09:29:31","slug":"why-retention-marketing-is-more-important-than-acquisition","status":"publish","type":"post","link":"https:\/\/kingsberry.be\/en\/marketing-tips\/2024\/why-retention-marketing-is-more-important-than-acquisition\/","title":{"rendered":"Why retention marketing is more important than acquisition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23628\" class=\"elementor elementor-23628 elementor-20892\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bc2d01 elementor-section-height-min-height elementor-section-content-middle header elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3bc2d01\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M615.2,96.7C240.2,97.8,0,18.9,0,0v100h1000V0C1000,19.2,989.8,96,615.2,96.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a276a02 animated-slow elementor-invisible\" data-id=\"a276a02\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e43d86f elementor-widget elementor-widget-heading\" data-id=\"e43d86f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why retention marketing is more important than acquisition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d56669 elementor-widget elementor-widget-breadcrumbs\" data-id=\"0d56669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/kingsberry.be\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f2af29c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f2af29c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5738d1b0\" data-id=\"5738d1b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6726dd47 elementor-widget elementor-widget-post-info\" data-id=\"6726dd47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-da10030 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/kingsberry.be\/en\/2024\/09\/18\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 18, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c8bda elementor-widget elementor-widget-text-editor\" data-id=\"95c8bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The focus in marketing is often on acquiring new customers. But did you know that retaining existing customers is just as important\u2014if not more so? In this blog, we dive into retention marketing and why it\u2019s crucial for your business success.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3ce03 elementor-widget elementor-widget-image\" data-id=\"3f3ce03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/kingsberry.be\/wp-content\/uploads\/2024\/09\/20240918_Waarom-retentiemarketing-belangrijker-is-dan-acquisitie.png\" class=\"attachment-full size-full wp-image-23184\" alt=\"\" srcset=\"https:\/\/kingsberry.be\/wp-content\/uploads\/2024\/09\/20240918_Waarom-retentiemarketing-belangrijker-is-dan-acquisitie.png 800w, https:\/\/kingsberry.be\/wp-content\/uploads\/2024\/09\/20240918_Waarom-retentiemarketing-belangrijker-is-dan-acquisitie-300x188.png 300w, https:\/\/kingsberry.be\/wp-content\/uploads\/2024\/09\/20240918_Waarom-retentiemarketing-belangrijker-is-dan-acquisitie-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa25c0e elementor-widget elementor-widget-heading\" data-id=\"aa25c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Customer Retention for More Affordable Marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d8590 elementor-widget elementor-widget-text-editor\" data-id=\"27d8590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRetention marketing focuses on existing customers with the goal of keeping them and strengthening the relationship. It may sound less exciting than attracting new customers, but the numbers don\u2019t lie. Research shows that acquiring a new customer costs 5 to 25 times more than retaining an existing one. By focusing on retention, you not only save money but also build a stable customer base that supports your business.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01199af elementor-widget elementor-widget-heading\" data-id=\"01199af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Higher ROI with Retention Marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b71329 elementor-widget elementor-widget-text-editor\" data-id=\"6b71329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen thinking about Return on Investment (ROI), retention marketing should be at the top of your priorities. Existing customers are much more likely to buy from you again. They already know your product or service and trust your brand. This means you can invest less in persuasion and more in enhancing their experience or promoting additional services or products to them. The result? A higher ROI and a healthier business.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b30b253 elementor-widget elementor-widget-heading\" data-id=\"b30b253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. The Power of Word-of-Mouth Marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5476842 elementor-widget elementor-widget-text-editor\" data-id=\"5476842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSatisfied customers are your best ambassadors. By investing in retention marketing, you not only create loyal customers but also potential influencers for your brand. These customers are more likely to recommend you to friends, family, and colleagues. This organic form of marketing is invaluable and often more effective than traditional acquisition strategies. It strengthens your brand image and naturally attracts new customers.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7008a8 elementor-widget elementor-widget-heading\" data-id=\"e7008a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Data-Driven Insights for Growth\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c174874 elementor-widget elementor-widget-text-editor\" data-id=\"c174874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOne often underestimated advantage of retention marketing is the wealth of data it provides. Focusing on existing customers allows you to gather valuable insights into their preferences, buying behavior, and needs. This data enables you to refine your products or services, improve customer service, and even identify new market opportunities. With this knowledge, you can not only serve your current customers better but also attract new customers more effectively.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540aa7e elementor-widget elementor-widget-heading\" data-id=\"540aa7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Long-Term Value Over Short-Term Gains\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df413a3 elementor-widget elementor-widget-text-editor\" data-id=\"df413a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the hustle and bustle of daily business, it\u2019s tempting to focus on quick wins and new customers. But retention marketing encourages a long-term view. By investing in lasting customer relationships, you build a stable and predictable revenue stream. This gives you the space to work more strategically and pursue sustainable growth, instead of constantly chasing the next deal.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f6d05 elementor-widget elementor-widget-text-editor\" data-id=\"d7f6d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Are you looking for a partner to help retain and expand your existing customer base? Together, we\u2019ll build sustainable customer relationships. Contact us today.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3c56f elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-23663 elementor-widget-form\" data-id=\"9d3c56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact - Blog - ENG\" aria-label=\"Contact - Blog - ENG\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"23628\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"9d3c56f\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Kingsberry\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-vooornaam elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-vooornaam\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[vooornaam]\" id=\"form-field-vooornaam\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First Name*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-achternaam elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-achternaam\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[achternaam]\" id=\"form-field-achternaam\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last Name*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-telefoon elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-telefoon\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[telefoon]\" id=\"form-field-telefoon\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone*\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-mail elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-mail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[mail]\" id=\"form-field-mail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-bedrijf elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-bedrijf\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" 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class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type='hidden' name='lang' value='en' \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The focus in marketing is often on acquiring new customers. But did you know that retaining existing customers is just as important\u2014if not more so? In this blog, we dive into retention marketing and why it\u2019s crucial for your business success. 1. Customer Retention for More Affordable Marketing Retention marketing focuses on existing customers with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-23628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waarom retentiemarketing belangrijker is dan acquisitie<\/title>\n<meta name=\"description\" content=\"De focus ligt vaak onterecht bij nieuwe klanten. Hier focussen we op retentiemarketing en waarom het cruciaal is voor jouw bedrijfssucces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kingsberry.be\/en\/marketing-tips\/2024\/why-retention-marketing-is-more-important-than-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[BLOG] 20% meer offerteaanvragen dankzij doeltreffende contentmarketing\" \/>\n<meta property=\"og:description\" content=\"Nieuwe klanten overtuigen en huidige klanten behouden? Dat doe je met contentmarketing! Ontdek hoe wij 20% meer offerteaanvragen genereerden voor een klant. \ud83d\udc8c\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kingsberry.be\/en\/marketing-tips\/2024\/why-retention-marketing-is-more-important-than-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"Kingsberry\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-18T07:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T09:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kingsberry.be\/wp-content\/uploads\/2024\/08\/B7-Waarom-je-best-AI-1200x800-px.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"yorne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"yorne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/marketing-tips\\\/2024\\\/why-retention-marketing-is-more-important-than-acquisition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/marketing-tips\\\/2024\\\/why-retention-marketing-is-more-important-than-acquisition\\\/\"},\"author\":{\"name\":\"yorne\",\"@id\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/#\\\/schema\\\/person\\\/f3f9160e6bf8ed642caa805ed58dcd05\"},\"headline\":\"Why retention marketing is more important than acquisition\",\"datePublished\":\"2024-09-18T07:00:31+00:00\",\"dateModified\":\"2024-11-06T09:29:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/marketing-tips\\\/2024\\\/why-retention-marketing-is-more-important-than-acquisition\\\/\"},\"wordCount\":429,\"publisher\":{\"@id\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/marketing-tips\\\/2024\\\/why-retention-marketing-is-more-important-than-acquisition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kingsberry.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/20240918_Waarom-retentiemarketing-belangrijker-is-dan-acquisitie.png\",\"articleSection\":[\"Marketing tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/marketing-tips\\\/2024\\\/why-retention-marketing-is-more-important-than-acquisition\\\/\",\"url\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/marketing-tips\\\/2024\\\/why-retention-marketing-is-more-important-than-acquisition\\\/\",\"name\":\"Waarom retentiemarketing belangrijker is dan acquisitie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/marketing-tips\\\/2024\\\/why-retention-marketing-is-more-important-than-acquisition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kingsberry.be\\\/en\\\/marketing-tips\\\/2024\\\/why-retention-marketing-is-more-important-than-acquisition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kingsberry.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/20240918_Waarom-retentiemarketing-belangrijker-is-dan-acquisitie.png\",\"datePublished\":\"2024-09-18T07:00:31+00:00\",\"dateModified\":\"2024-11-06T09:29:31+00:00\",\"description\":\"De focus ligt vaak onterecht bij nieuwe klanten. 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