Hyperlocal radio campaigns: strategies for SMEs

Want to become truly visible locally and boost brand awareness in your area? A hyperlocal radio campaign could be the perfect marketing move for your SME. Radio remains one of the most cost-effective ways to reach a local audience, achieving up to 70% reach of the local population with a high frequency of message repetition, helping you see results fast. In this blog, you’ll learn how to maximize the impact of a radio campaign for your SME.

Hyperlokale radiocampagnes: strategieën voor kmo's

Hyperlocal Radio Campaigns: Strategies for SMEs

Imagine this: you’re in the car, the radio is on, and soon you’re singing along with that one catchy jingle that’s impossible to forget. That’s the power of radio! Remember the jingle for Smartphoto? Kingsberry created that! With a local campaign, you reach potential customers precisely when they’re accessible, such as during commuting hours. This rapidly builds brand awareness in your area because listeners hear your message daily. The big advantage? You pay only for reach in your specific region, right where your target audience is.

The Perfect Timing for Your Radio Campaign

Timing is key to a radio campaign. Radio primetime is in the morning rush hour (6:00-9:00) and evening rush hour (16:00-19:00), but lunch hours can also be surprisingly effective. Tailor the timing of your campaign to your target audience. You can select specific hours, but stations also offer packages with a mix of days and hours, which are often more cost-effective.

From Concept to Results: Setting Up a Successful Radio Campaign

A successful radio campaign starts with a strong concept. Focus on a clear message that perfectly aligns with your brand, a recognizable voice, and a memorable jingle. Use a straightforward call-to-action and test different versions of your radio spots to see which resonates best. For maximum impact, aim for a campaign of at least three weeks. Research shows the optimal frequency is 3 to 5 touchpoints per day. Also, consider which radio station best reaches your audience. Don’t forget to combine your radio ads with other channels, like social media and your website, to further expand your reach.

Would you rather leave your radio spot to the experts? The Kingsberry team is here to help you create a memorable radio spot!