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Retargeting vs. in-market banners: when should you use each?
In the world of digital marketing, you have many options to reach your target audience. Two popular methods are retargeting and in-market banners. But when should you use each strategy? Discover the differences and learn how to make the best choice for your campaign.
What is Retargeting?
Benefits of Retargeting:
- High Relevance: You focus on people who are already familiar with your brand.
- Higher Conversion Potential: These users are often further along in the customer journey.
- Efficient Budget Use: Your ads target a warm audience.
What are In-Market Banners?
Benefits of In-Market Banners:
- Reach New Potential Customers: You engage people who may not yet know your brand.
- Timing: You reach people when they’re actively in the market for your product.
- Broader Reach: You reach a larger audience than just your website visitors.
When to Use Each Strategy?
The choice between retargeting and in-market banners depends on your marketing goals and the stage your business is in.
Choose Retargeting if:
- You want to get more out of your existing leads.
- You want to build strong brand recognition.
- You aim to advertise as efficiently as possible with a limited budget.
Choose In-Market Banners if:
- You want to attract new customers.
- You want to grow your market share in a competitive landscape.
- You want to quickly capitalize on recent search activities and interests.
When to Combine Both Strategies?
Often, it’s wise to combine both strategies. Start with in-market banners to reach new potential customers, and then use retargeting to nurture these leads and drive conversions.
By analyzing data from both campaigns, you can continuously refine your strategy. This way, you maximize your marketing efforts and consistently reach your goals.
Curious about how to apply these strategies in your marketing? Our experts are ready to help you make the right choices!