Skip to content
Why it’s best not to let AI write your blogs
Artificial intelligence simplifies routine and time-consuming (marketing) tasks. This makes it tempting to fully outsource your copywriting to AI. But is that really a good idea? Read on to discover why artificial content is penalized and how AI can be efficiently used in your writing tasks.
Don’t Put Your SEO Ranking at Risk
AI tools provide generic answers, making the text sound informative but lacking personality. AI-generated content is detected by search engines like Google or Bing and rated as less relevant. Letting AI write your content entirely can harm your SEO ranking. To maintain your website’s visibility, avoid blindly relying on AI for copywriting.
Watch Out for Outdated Information
Another reason to be cautious with AI content is the risk of inaccurate information. AI tools like ChatGPT, Gemini, and Claude pull information from various sources, including older websites and articles. As a result, you may receive outdated or incorrect information. Always verify and update the information where necessary.
Use AI as a Source of Inspiration for Your Blog
Artificial intelligence is a very useful tool when you’re looking for inspiration. Use ChatGPT, Gemini, or another tool to brainstorm popular topics, relevant SEO terms, and blog ideas. AI can also be used for the following tasks:
- Setting up a Logical Structure: A clear structure improves your blog’s readability. Ask for the article to be divided into sections with appropriate subheadings.
- Generating Social Media Posts: AI can generate suitable social media text if you add your written blog to the prompt. Be sure to specify which platform you want to target.
- Coming up with Titles: It’s not always easy to craft a compelling title and appropriate subheadings. Ask your AI tool for some options to spark inspiration.
- Breaking Through Writer’s Block: Use AI to suggest the next steps when you’re stuck during the writing process.
Personalize AI-Generated Content
While artificial intelligence can quickly provide concepts and ideas, human creativity makes your blog post truly authentic. By applying your personal insights and unique writing style, you make your blog posts stand out and become recognizable.
If you’ve written a text with AI, rewrite it in your own tone of voice and style as follows:
- Add Anecdotes and Personal Stories: For example, include your experiences with clients so readers can relate to your story.
- Adjust Your Word Choice: Ensure the words and sentence structures you use match your previously published blog posts.
- Review and Rewrite: Make sure your text flows well and is error-free while applying your own writing style. You can also ask AI tools to check for errors in your text.
- Consider Your Audience: Are you writing to a CEO, a young mother, or an HR professional? Adjust your language to your audience and explain certain terms if needed.
Want to make it even easier? Ask an AI tool to analyze your tone of voice and apply it to your blog post. By analyzing several blogs, AI can get a clear picture of your tone of voice.
Combine AI with SEO Tools
Combine AI with SEO tools like Semrush or Mangools to find popular keywords relevant to your blog post. First, ask ChatGPT for commonly searched terms related to your topic. Then, check in the SEO tool if the keywords are indeed popular in your chosen region. Use these keywords in your prompt for an SEO-friendly blog article.
While it’s best not to let AI write your blogs entirely, it can make your writing process much more efficient as a tool. With our tips, you’ll find the perfect balance between artificial intelligence and human creativity.
Want to learn more about how to work with artificial intelligence and save time? Sign up for the Marketing with AI course at Kingsberry Academy and stay a step ahead of your competitors!