Syntra AB captures attention with strategic outdoor advertising

Home » References & Inspiration » References » Syntra AB captures attention with strategic outdoor advertising

October 29, 2024

With digital ads, you reach your audience online, but how do you stand out when your audience isn’t behind a screen? Moving outdoor advertising offers the solution, as Syntra AB understood well. To highlight their information session, Kingsberry designed a DOOH campaign that grabs the attention of passersby in the street.

Targeted Advertising with Dynamic Outdoor Campaigns

DOOH, or “Digital Out Of Home,” refers to all digital advertising that you encounter outdoors. Where static billboards or paper posters once dominated, you now see more digital screens. DOOH is a cost-effective form of publicity because you can use the screens very strategically.

You can select screens at specific locations and display them when your target audience is present. For example, if you’re looking to reach recent graduates for job openings, you could target screens near universities during the start or end of the school day. You can also tailor your message to show only under certain conditions, such as sunny weather or temperatures above 20 degrees—especially useful for seasonal or context-based products like gardening tools or rain jackets.

The DOOH Campaign for Syntra AB: Smart, Strategic, and Visible

Syntra AB, a training center serving Antwerp and Flemish Brabant, reached out to Kingsberry for a standout campaign around their information session. After a brainstorming session, a creative and strategic plan emerged: a DOOH campaign with short, punchy videos of six and ten seconds.

The videos were displayed on screens in places frequented by the target audience, 18- to 35-year-olds who work but are looking to continue their education. These spots included busy areas in Mechelen, Leuven, and Oud-Heverlee, like train stations, bus stops, and shopping streets. Since Syntra AB’s target audience is mostly present at these locations before and after working hours, the ads were adjusted accordingly. This way, the videos were only shown when they would have an impact, maximizing the ad budget. The result after two weeks? The DOOH campaign reached about 346,000 people and contributed to a well-attended info session.

Are you looking for a strategic partner who thinks beyond just online advertising? Kingsberry’s marketers are ready to create an impactful campaign for you. Contact us for a powerful campaign.