7 conversion blockers on websites

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October 23, 2024

Everyone wants to get more conversions from their website. But while companies often invest heavily to attract visitors, it’s not always easy to turn those visitors into actual customers. Often, unintentional obstacles on the website itself scare away potential clients. Here are seven common conversion blockers you should avoid to optimize your website’s performance.

1. Slow Load Times

In today’s world, speed is everything. Just a few seconds’ delay can make the difference between a conversion and a bounced visitor. Nothing is more frustrating than a slow-loading website. Optimize your images, minimize your code, and consider a content delivery network (CDN) to cut down those precious load times.

2. Cluttered Navigation

If visitors can’t quickly and easily find what they’re looking for, they’ll be gone in no time. A messy navigation makes it difficult to convert. Simplify your menu structure, organize logically, and use clear labels. A well-organized website guides visitors effortlessly to your conversion points.

3. Lack of Clear Calls-to-Action (CTAs)

If you don’t clearly communicate the next step, how can visitors know what to do? Make sure every page has a clear, standout CTA. Use active language like “Download Now” or “Try for Free,” and make sure your CTAs contrast with the rest of your design so they really pop.

4. Insufficient Mobile Optimization

More than half of your visitors come via mobile devices, so a responsive design is essential. A site that doesn’t work well or looks poor on mobile results in lost conversions. Ensure your website functions perfectly on any screen and test regularly across devices.

5. Too Many (or Poorly Timed) Pop-Ups

Pop-ups can be effective for gathering leads, but too many or poorly timed ones can drive visitors away. Use pop-ups sparingly, time them well, and make sure they’re easy to close. You might also try less intrusive options like slide-ins or sticky bars.

6. Lack of Trust

With the prevalence of online scams, it’s natural for people to be cautious with their data. Websites that lack trust elements, like security certificates, customer reviews, or guarantees, tend to raise suspicion. Display these elements prominently to win visitors’ trust and encourage them to convert.

7. Complicated Checkout Process

Nothing is more frustrating than a complex checkout process. The more steps there are, the greater the chance that customers will drop off. Simplify your checkout process by removing unnecessary steps, adding a progress bar, and offering guest checkout. The fewer barriers, the faster you close the deal.

Is your website ready for an upgrade? Do you want to add more conversion opportunities? The Kingsberry team is excited to build a new website for you.