20% more quote requests thanks to effective content marketing

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September 4, 2024

Do blogs directly lead to more sales? Should I include content marketing in my marketing mix? These are questions we sometimes get from clients. Content marketing is much more than just writing blogs; it’s a strategic tool to grow your business. We’ve been producing content marketing for Life Comfort, a company that addresses moisture issues with their decentralized ventilation systems, for several years. Thanks to our targeted content strategy, they receive a remarkable 20% of their quote requests directly from their blogs. Want to learn more about the benefits of content marketing? Read on below.

Who Searches... Finds Your Business

By regularly sharing valuable content, you position yourself as an expert in your field. Additionally, address frequently asked questions so that your blogs rank high in (organic) search results and are easily found by your target audience.

When people are looking to make a new purchase, it’s often preceded by research. If your blogs or articles provide answers or insights, they’ll gain more confidence in you and spend more time on your website. Need inspiration? Think about frequently asked questions from (potential) customers or research popular keywords on Google and base your content on that. For example, Life Comfort now ranks at the top when someone searches for “Saving through ventilation.” Below is an example of how we got Life Comfort to rank high in search results with a practical blog.

20% More Quote Requests with Content Marketing

Walk Together Through the Purchase Process

As the Life Comfort example shows, blogs and other content formats can directly contribute to lead generation and sales. By offering relevant information, you effectively guide potential customers through the entire purchasing process. Even after purchase, they’ll continue to engage with your content and return to your website.

Long-Term Results

Unlike social media posts or ads, blogs remain discoverable and valuable, even months or years after publication. You invest once in quality content and reap the benefits for years. With ads, you have to allocate a budget daily; otherwise, your results stop. Ensure your blogs remain relevant and up-to-date by periodically checking that all information is accurate and updating outdated content.

Do you want more quote requests or appointments like Life Comfort? Our copywriters create persuasive content for your business. Contact us for more information.